How to create a winning social media ad

Case Study: The BigPay Story

With 400,000+ views on YouTube (as of January 2019) and counting, BigPay has hit a chord with its audience in promoting its new money app and card scheme. Created by AirAsia, BigPay is a better way to track and manage your spending as well as great rewards and exchange rate offers. But how do you communicate these benefits to a young, savvy audience…

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Rebranding the start-up kings

Corporate Case-study: Cradle Fund

Having funded more than 2/3rds of Malaysian tech start-ups including Grab, and holding the highest commercialisation rate amongst government grants in the country, Cradle are pretty well known for being the place to go for cash! But less known, is that they offer an entire ecosystem of support, coaching, community and investment to help a start-up grow. Read more and watch the final video in the blog post link below.

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Our Process


Defining your idea

A good idea starts with understanding the problem. So we begin by working closely with you to fully define your objectives, needs, target audience and key insights. We then develop ideas which solve our ‘creative challenge’…

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