Storyfrontier and Leading Digital Agency, Entropia teamed up for this unique production which went on to win Social Idea of the year by Mumbrella Awards 2018. The idea was to create a positive publicity stunt out of a negative viral video of postal workers seen throwing parcels. The event was a culmination of deepening public negativity around Pos Malaysia; Malaysia’s national postal service. The daring idea featuring Pos Malaysia’s CEO was imagined by Entropia, with Storyfrontier left to manage the production and post-production. The video went viral on Facebook receiving more than 3 million total views as Malay tabloid Facebook sites like PenMerrah picked it up as well. (See chart below, courtesy of Entropia). Overall, the idea worked in changing attitudes of Pos Malaysia towards a positive public perception. Scroll down to see the video.
Peluang Untuk Kemaafan (Parcels Of Confessions) – Executive Producer Entropia. Production and Post-production by Storyfrontier