Dutch Lady – Growth

ClientDutch Lady - Growth
ProjectWhen it comes to raising children, did you know that Malaysian mothers are especially concerned about growth and stuntedness? And often find the health and nutrition advice out there confusing and over-complicated? Armed with these consumer insights. Dutch Lady, a household brand and trusted by Malaysian mothers through the generations, were looking for a way to reach out to local mothers and fill this gap. Storyfrontier took on the challenge and also brought in Japanese Ad Agency Hakuhodo. They came up with a video campaign focusing on real stories from 3 Malaysian mums with kids. Using an approach of anecdotal advice in everyday language and real-life settings, the videos aligned Dutch Lady in a more deep rooted sense as a dependable brand who understand mothers' struggles. Click 'View Project' below to see the full video playlist of 3 Videos plus cutdowns
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