Rebranding the start-up kings - Corporate Case-study: Cradle Fund

Rebranding the start-up kings – Corporate Case-study: Cradle Fund
June 14, 2018 storyfrontier

Having funded more than 2/3rds of Malaysian tech start-ups including Grab, and holding the highest commercialisation rate amongst government grants in the country, Cradle are pretty well known for being the place to go for cash! But less known, is that they offer an entire ecosystem of support, coaching, community and investment to help a start-up grow. Alongside this was a need for rebranding Cradle to appeal to its younger-minded audience who respond to fast and social-friendly content. Armed with these insights, the team at Storyfrontier took the brief and delivered a fast-paced, real-world testimonial video.

And to give a personal feel and face, we teamed up with the CEO of a local startup success, Francesca Chia from GoGet to deliver the message to a like-minded audience. And drive them to find out more.

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