Cradle Fund - More than just Funding your Start-up

ProjectBrief: Due to rebranding and expansion of product offering, Cradle Fund have the need to update their communications via a new testimonial-led corporate video. Paint points - Our primary audience of young entrepreneurs and ‘wantrepreneurs’ respond to fast, social-friendly and engaging content which currently Cradle does not communicate. There is also a confusion and unawareness about what Cradle offer. Similarly for our secondary audience of investors and partners. Insight - Through a fast-paced, visually engaging video style we can attract our target audience. And with a clear communication of our product offering via animation and real-world testimonials we can connect with our target audience and drive them to find out more on cradle.com.my website