Koalend App: Be Any Kind of Cat you Want

ProjectKoalend is a renting and lending app that will be launching for the first time in Malaysia and this video will be part of a campaign to create awareness and encourage sign-ups. To reach to the target market of 24-35 year olds, a cat theme was chosen as a fun and simple way to explain the concept and how it works. The key insight was tapping into the price sensitive Malaysian market with the idea that you don't need to own something when you can just rent it out.