Insights:
When it comes to raising children, did you know that Malaysian mothers are especially concerned about growth and stuntedness? And often find the health and nutrition advice out there confusing and over-complicated? Armed with these consumer insights. Dutch Lady, a household brand and trusted by Malaysian mothers through the generations, were looking for a way to reach out to local mothers and fill this gap. Storyfrontier took on the challenge and also brought in Japanese Ad Agency Hakuhodo. We came up with a video campaign focusing on real stories from 3 Malaysian mums with kids. Using an approach of anecdotal advice in everyday language and real-life settings, the videos aligned Dutch Lady in a more deep rooted sense as a dependable brand who understand mothers’ struggles.
The Brief:
Create 3 Online videos covering 6 key topics. Indirectly promote ‘Dutch Lady 123 with 5X DHA’ Target and feature Malaysian mothers with children, who have concerns regarding their children’s health.
Message:
Dutch Lady is your trustable solution to maximize your children’s growth potential, always supporting mothers in need.
Deliverables:
Watch the full playlist with cut-downs here or see below for 3 main videos.
Dutch lady – Energy & Diet (Full version)
Dutch lady – Brain Development (Full version)
Dutch lady – Growth (Full version)
