Carsome CNY 2022 - John & Yoke Leng

ProjectChallenge - Carsome came to us wishing to re-imagine two real testimonial stories into commercials using actors for their CNY campaign. Solution - With pre-production and production spanning only 2 weeks and the whole campaign to be wrapped in just 4 weeks, this was going to be a whirlwind journey! We re-imagined the stories in a more comedic sense. Creating our own conceptual look with our yellow backdrop to conduct mock-interviews. As as well as adding conceptual touches like replacing out real children with rag-doll props.