Principal Asset Management - Living your best life

ProjectProblem: Our client came to us wishing to drive new recruits to join their asset management team. The context of this campaign was during a pandemic with nationwide high unemployment especially among the younger generation. Solution: We came up with a fun yet touching commercial told through the eyes of a young, jobless professional. Chris imagines various quirky and often funny scenarios for what job he could do and eventually lands on working at Principal. Full production by Storyfrontier