Standing out in a crowded delivery app market
How an athletics track helped Lalamove stand out with a memorable video campaign and highlight their business customer segment
The challenge
Lalamove is an Asia-based, on-demand delivery app. The company operates in cities across Asia and Latin America connecting over 7 million users with more than 700,000 delivery drivers. Lalamove’s main pain point was that most audiences thought they just delivered on scooters direct to end customers. Audiences were unaware about the business sector of the app, specially targeted at four wheel, large delivery services. Storyfrontier were tasked with coming up with a memorable idea that hit the pain point whilst tying in the various mandatories.
The solution
We decided on an athletics track theme to bring a fun approach to the idea of booking a delivery, which pegged Lalamove against its competitors in a theatrical and visual way. We also had to incorporate a separate ad aimed at how to use the app. This was achieved by coming up with a fruit stall salesman trying to get his stock delivered with the app. Final deliverables: 3X 15 seconds and 3 x 6 second ads in 16:9, 1:1 and 9:16.
The result
Lalamove Commercial – Next Time use Lalamove Delivery
Lalamove Commercial (App) – Next Time use Lalamove Delivery
